I have been in the mortgage industry for nearly 10 years now.  I’ve been in this business  just long enough to have been through a few ups and downs.  Recently I made a road trip through central and eastern Washington to call on Agents and visit local VA institutions.   This particular trip was going to be the first of many in which to lay a foundation;  laying a foundation and building relationships are a critical part of any successful marketing/sales strategy.   I really enjoyed visiting with the different agents as they all have a little different take on what is going on in their community, how the economy is affecting them and what they are doing in order to stay successful.

While in Yakima  I visited Jerry Heyen, of Creekside Realty.  Jerry noted that the Yakima market was steadily moving along, and that homes in the $150k were most active.  While in Wenatchee I met with Doug Andrews and Perrin Cornell, of Century 21 Exclusively.  While meeting with Doug and Perrin of Century 21 Exclusivley, the discussions pertained to the market, market niche’s that we could penetrate, and how well the Wenatchee market has held up in the overall poor economy.  There are only a few pockets in the entire nation that have held its head above water in terms of Real Estate Values and Wenatchee is one of those area’s that can attest to this. 

While in Ellensburg I visited with Del Knudson of John L. Scott, Fran Stolen of Kelley Realty, and Jennifer Savage of Windermere Realty.  All were amazing individuals and top shelf agents, you get the sense these agents all had one thing in common.  They had a great sense of community.  Every single agent genuinely gave a glimpse into what was going on their community; this is huge as it is a direct reflection on them as people and as agents.  They truly are engaged in day to day life in Ellensburg. 

I ended my trip in Spokane Washinginton and had the priveledge of meeting with Jeannette Karis of Re/Max of SpokaneJeannette has held the title of Spokane Area Realtor President, as well as ABR, CRS, GRI, SRES, SFR.  Very highly decorated and knowledgeable in her industry Jeannettehas a firm grasp on the pulse of her community as well.  We discussed the market climate in Spokane and laid down some initial strategy to incorporate both of us in order to leverage our marketing in the area.  Jeannette has many successful years of interaction with the VA client base, and has a strong reputation in the industry as well as with the VA community, as she serves in several capacities within the VA network.  Once again community is the common denominator.

Kevin J. Lawson